Gartner’s latest Magic Quadrant by analyst Robert Desisto is quite a revelation. It not just indicates continued investment by companies in sales force automation, but the top two vendors in this list both offer On-Demand services.
If you read this DestinationCRM coverage of the Gartner Magic Quadrant, you’d notice Salesforce.com continues to rule the roost in SFA area. No surprises there, because Salesforce.com has really been a visionary in this area.
What will surprise you is the ranking of Oracle’s CRM On Demand as the no 2, right after Salesforce.com. The third best position has gone to Oracle’s Siebel, which has been the big daddy in the area of CRM for a while now. The only solution categorized as visionary is Landslide's Sales P3 System, which is again an On-Demand solution.Long live the browser.
It is clear that cloud based services are becoming mainstream, spurred by cost as well as market drivers. Companies want to invest less in IT, at the same time, they want a tighter control of their sales processes and the sales team itself.
On the other hand I was also pleasantly surprised to note SugarCRM in the niche players list. SugarCRM holds the flag high for Open Source movement as the only Open Source solution to make it to this quadrant. SugarCRM holds great promise and makes things affordable for many organisations, who would not have moved beyond a spreadsheet.
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